We are a multifaceted event space located in the newly revitalized and up and coming Edge neighborhood. The recently updated space and unique neighborhood backdrop provide an "Edge"y, fun and functional canvas suitable for events ranging from corporate meetings to weddings and receptions. Whether your needs are as basic as obtaining a venue, or you are looking for help with an event from conception to completion, our family is here to suit your needs.

Originally a Cadillac dealership, Southern Motor Co. opened its doors at 629 Monroe Ave in 1909. Our family purchased the property in the 1980s and have operated it as an event space since.

Call us at (901)725-5625 or email us:

Thank you for considering our venue for your special event.

Our staff is looking forward to a time we can start to gather and celebrate again.

That being said, we plan to adhere to any and all guidelines set forth by local and state governance.

We appreciate your patience with us as we go through this process together.

We plan to allow a minimum of 36 hours between events to properly clean-up and sanitize the venue.

No double bookings or multiple dates back to back until further notice.

First: Book the Premiere Palace Ballroom.Second: Hire our friendly bartenders and/or servers, and hire your entertainment.Third: Complete and print the Checklist below to use for your planning! THREE WEEKS BEFORE THE PARTY Select occasion for party: Select theme and staging: Create Guest list Send invitations Date of...
Souther Motor Company 1920's
FACILITIES “The Palace” is the “perfect fit” for just about any event.  Our unique floor plan features an over 2500 sq. ft. octagonally shaped 1st floor ballroom, with a mezzanine over-looking all the action below.  We can take over 200 for a full sit-down dinner, over 300...
Standard Rates FRIDAY or SATURDAY NIGHT = $1,500.00 per night with clean up and onsite manager included. SUNDAY to THURSDAY NIGHT = $1,200.00 per night with clean up and onsite manager included. WEDDING PACKAGE = $2,000.00 includes: Use of on site tables, chairs and chair covers Onsite...
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